Top 5 Ways To Boost Holiday Sales By Leveraging The Web Site [Nov. 11, 2013]
By Kelly O'Neill
It’s that time of year again when brands and retailers work to find the best way to market a product to drive the greatest amount of sales during the holiday season. But this year is different: limited retail floor space combined with consumers’ demand for more information in real-time has presented an opportunity for brands to create a direct-to-consumer connection, one that can inspire greater brand loyalty and drive more sales.
But how can this be done? With their web sites.
Believe it or not, a brand’s web site has greater influence on sales and brand loyalty than most people think. When the web site is designed correctly — delivering a seamless integration of content, social interaction and commerce opportunities that customers look for — the potential to inspire greater loyalty, engagement and sales increases significantly.
Here are the top five ways brands can better leverage their web sites this holiday season to drive sales and increase the direct-to-consumer relationship.