Mobile & The Future of Web [April 4, 2012]

Submitted on
Wednesday, April 4, 2012
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Digital Bungalow Blog

DB AT DRUPALCON
Digital Bungalow has just returned from DrupalCon, the world’s largest conference for enthusiasts of Drupal, the leading Content Management System. We participated in some fascinating discussions around a number of cutting-edge marketing and technology topics, which we’ll be sharing with you in the coming days and weeks right here on our blog.

DRUPALCON IN A NUTSHELL
The hot topic at DrupalCon this year was Mobile Web. Drupal creator Dries Buyhaart and design visionary Luke Wrobelski held keynotes on the subject. There were numerous educational seminars and many of our informal discussions also centered on mobile.

LESSONS LEARNED
With nearly 1.5 million mobile devices entering the world every day, it’s important to have high quality mobile websites. The very constraints of mobile present an opportunity for designers: limited space, reduced graphics, and fewer buttons result in a streamlined experience that better serves most users. A mobile-first approach to design allows for sites to be organized so that the most important information will be prominent, resulting in cleaner, more easily navigable websites.

Mobile devices are able to connect to a network literally anywhere, and have rich processing capabilities. But despite their high performance, 40% of web users will leave a site after three seconds, especially if they don’t get what they want or need right away. Thus, clean, tight mobile site design is imperative. In addition, mobile apps, although helpful, are not always put to use, as many mobile users still peruse the web though their phone’s browser. Facebook, for example, has 425 million users; half of them use the mobile app and half of them use regular mobile web.

In conclusion, without well-crafted mobile websites, business will suffer.

DB AND MOBILE
At DB, we are incorporating responsive design into our web design for our clients, in order to ensure optimum mobile web performance. We have built sites for clients such as Humana and Showcase Cinemas in this way, and will continue to build sites with a mobile-first approach.

Did you go to DrupalCon? Learn anything exciting that we didn’t mention here? Tell us about it, we’d love to hear from you.

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