Mercedes-Benz uses social media to drive market research [March 7, 2012]

Submitted on
Wednesday, March 7, 2012
,
FierceCIO

The 20- to 45-year-old compact-car driver is a primary target for Mercedes-Benz, and the German automaker wanted a better way to tap into this individual's needs and desires. They identified a platform provider that would deal with moderating, analyzing and reporting on the social input, as well as recruit professional support and community members.

They went with Acquia Commons, which uses Drupal for content management and publishing. Read all about the resulting social networking site.

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