Moving the men's magazine website to Drupal has given Maxim's Web developers more flexibility, including the ability to add social features to online events such as voting for "hot hometown girls."
This year's Maxim Hometown Hotties get to strike a pose on maxim.com thanks to Drupal, which replaced the site's previous Java-powered content management system (CMS) in January.
Maxim's current Hometown Hotties competition, in which women from across the country submitted pictures and profiles, is one example of the most dynamic content now featured on the site, according to Michael Le Du, CTO of Alpha Media Group, the publisher of Maxim. Maxim is a leader in the new generation of men's magazines that favor lingerie over nudity, combined with content catering to other young men's interests, such as sports, gaming, gadgets, and, of course, sex advice. Maxim's most famous reader-awarded contest, the Hot 100, just released its list of the most beautiful women (oddly, including Stephen Colbert at #69), but Le Du said Hometown Hotties is a better example of a something new Maxim was able to implement more easily thanks to Drupal. The contest is not new, but this is the first time it's been hosted on maxim.com.